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Study Information Content
Study TitleAttitudes to alcohol consumption, labelling and advertising, 1990
Primary InvestigatorBranch, U. O. D. Health, D. O.
ADA IDau.edu.anu.ada.ddi.00645
AbstractThe aims of this study were: (1) to assess public perceptions of alcohol advertisements in terms of the Advertising Code of Ethics and the Alcoholic Beverages Advertising Code; (2) to assess public perceptions of any association between alcohol advertising and harmful consumption of alcohol; and (3) to examine alternatives for labelling alcoholic beverages with standard drinks content information. The survey asked for respondents' views about what are the major problems in the community today and problems facing young people, what factors influence under-age and adult drinking, the effect of alcohol advertising, types of alcohol advertising that are problematic, what health problems and other problems can be caused by alcohol, and beliefs about the quantity of alcohol that can be consumed without putting health at risk. The survey also covered approval for advertising alcohol, knowledge of the Alcoholic Beverages Advertising Code, ways of dealing with past or future complaints about alcohol advertising, and details of the respondent's own alcohol consumption. Background variables were age, sex, country of birth, ethnicity, whether the respondent has children, ages of children, employment status, level of education, marital status, household income, stage of life, whether living with parents, and geographical location. Data not available on Nesstar. Please contact archive staff at ada@anu.edu.au if you wish to access these data.
Production Date (documentation)1993-01-11
Bibliographic CitationBranch, U. O. D. and Health, D. O. Attitudes to alcohol consumption, labelling and advertising, 1990 [computer file]. Canberra: Australian Data Archive, The Australian National University, .
CopyrightCopyright © 2005, Housing and Community Services. All rights reserved.
ContactMal Gibson Drugs Policy Section Department of Health, Housing and Community Services GPO Box 9848 ACT 2601
Contact AffiliationDepartment of Health, Housing and Community Services
Study Scope Content
Topic ClassificationsAustralian studies;Health;Drug abuse, alcohol and smoking
KeywordsAlcohol;Social Problems;Advertising
Population (Universe)Central location survey: persons aged between 16 and 55 years in each of Australia's five mainland state capital cities. National telephone survey: persons aged16 years or older from both metropolitan and non metropolitan areas of each of the five mainland states.
Date of Collection
Start date - Data Collection: 1990-10-05 End date - Data Collection: 1990-10-05
Time Period
Time Period - Start: 1990-10-05 Time Period - End: 1990-10-05
Methodology Content
Sampling ProcedureCentral location survey - quota sample National telephone survey - quota sample For the central location survey, the sample was split equally between each one of Australia's five mainland state capital cities. The sample derived from the national telephone survey were stratified geographically between metropolitan and non metropolitan areas of each of the five states, the respondent selected as the person in the household whose birthday was closest to the date of the interview. Telephone numbers were randomly selected from the Telecom White Pages. Quotas based on age and sex were filled within each geographic stratum using a booster sample where necessary.
Data Kindsurvey
Data Access Content
Deposit Information Content
DepositorMal Gibson Drugs Policy Section Department of Health, Housing and Community Services GPO Box 9848 ACT 2601
Deposit Date1993-01-11
Other Content
Mode of Data Collectionpersonal interview telephone interview Personal interviews were conducted at a central location. A minimum of 100 interviews within each age group were sought. Telephone interviews were conducted on weekday evenings and during the weekend. Two call backs were made prior to replacement of households within the sample frame.
CommentThe aims of this study were: (1) to assess public perceptions of alcohol advertisements in terms of the Advertising Code of Ethics and the Alcoholic Beverages Advertising Code; (2) to assess public perceptions of any association between alcohol advertising and harmful consumption of alcohol; and (3) to examine alternatives for labelling alcoholic beverages with standard drinks content information. The survey asked for respondents' views about what are the major problems in the community today and problems facing young people, what factors influence under-age and adult drinking, the effect of alcohol advertising, types of alcohol advertising that are problematic, what health problems and other problems can be caused by alcohol, and beliefs about the quantity of alcohol that can be consumed without putting health at risk. The survey also covered approval for advertising alcohol, knowledge of the Alcoholic Beverages Advertising Code, ways of dealing with past or future complaints about alcohol advertising, and details of the respondent's own alcohol consumption. Background variables were age, sex, country of birth, ethnicity, whether the respondent has children, ages of children, employment status, level of education, marital status, household income, stage of life, whether living with parents, and geographical location. Data not available on Nesstar. Please contact archive staff at ada@anu.edu.au if you wish to access these data.
Study Creation Date2011-04-18 18:10:46 UTC
Data CollectorsReark Research
Bibliographic Citation (documentation)Branch, U. O. D. and Health, D. O. Attitudes to alcohol consumption, labelling and advertising, 1990 [computer file]. Canberra: Australian Data Archive, The Australian National University, .
Copyright (documentation)Copyright © 2005, The Australian National University. All rights reserved.
Producer (documentation)Australian Data Archive
Title (documentation)Attitudes to alcohol consumption, labelling and advertising, 1990
ADA IDau.edu.anu.ada.ddi.00645
LabelAttitudes to alcohol consumption, labelling and advertising, 1990
Languageen
Production Date2005-01-31
Time Methodcross-sectional (one-time) study

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