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Australian Data Archive
Study Information Content
Study TitleMelbourne radio 2 survey, 1978
Primary InvestigatorAustralian Broadcasting Commission (Audience Research)
ADA IDau.edu.anu.ada.ddi.00216
AbstractThe aim is to collect general information about 3AR Listeners, including their program preferences on that station, their television viewing habits, their pastimes etc. The aim of the survey was to use this information to build up a profile of 3AR listeners for programming purposes. Topics covered include: radio listening habits; radio stations listened to in the last seven days; stations listened to for news; other 3AR programme types to which the respondent listens; segment of the day during which the respondent listens to 3AR; 3AR programmes to which the respondent listens, comments about these programmes and which programmes should be continued or discontinued if the A.B.C. decided to cut down its programming; type and location of radios owned; particular types of programmes that the respondent likes to hear on FM radio; television viewing habits; television programmes watched last night and whether that is about the amount that the respondent would watch on an ordinary week night/ Saturday/ Sunday; hobbies and activities; whether the respondent goes late night shopping and the time usually arrived home after such shopping; attitudes to radio listening; the amount of spoken word material preferred in radio programmes and whether that amount varies according to the time slot; the respondent's plan for the broadcast which is most pleasing; if given the opportunity to plan a program or a series for 3AR, the type of program it would be and the time it would be broadcast; attitude to radio programme and station selection; music preferences; and, newspapers and magazine readership. Background information includes age, sex, education level, occupation, household composition, vote intention, and whether the respondent is willing to be reinterviewed. Data refers to period from 7 September, 1978 to 15 September, 1978
Production Date (documentation)2004-08-26
Bibliographic Citation, . Melbourne radio 2 survey, 1978 [computer file]. Canberra: Australian Data Archive, The Australian National University, 2004.
CopyrightCopyright © 2004, The Australian National University. All rights reserved.
ContactAudience Research Australian Broadcasting Corporation P.O. Box 24, G.P.O Sydney 2001
Study Scope Content
Topic ClassificationsAustralian studies;Economics;Consumer behaviour (incl. TV viewing behaviour)
KeywordsBroadcasting;Radio programmes;Television programmes;Mass media;Radio;Television;Leisure;Newspapers;Periodicals;Retail trade;Elections;Attitudes
Population (Universe)persons aged 15 years and older who listen to Melbourne Radio 2 (3AR)
Date of Collection
Start date - Data Collection: End date - Data Collection:
Time Period
Time Period - Start: Time Period - End:
Methodology Content
Sampling Procedurearea-cluster sample
Data Kindsurvey census data coded textual data coded documents educational test data election returns experimental data observational ratings/data process-produced data psychological test statistics/aggregate data textual data time budget diaries/data
Data Access Content
Deposit Information Content
DepositorAudience Research Australian Broadcasting Corporation P.O. Box 24, G.P.O Sydney 2001
Other Content
Mode of Data Collectionpersonal interview
CommentThe aim is to collect general information about 3AR Listeners, including their program preferences on that station, their television viewing habits, their pastimes etc. The aim of the survey was to use this information to build up a profile of 3AR listeners for programming purposes. Topics covered include: radio listening habits; radio stations listened to in the last seven days; stations listened to for news; other 3AR programme types to which the respondent listens; segment of the day during which the respondent listens to 3AR; 3AR programmes to which the respondent listens, comments about these programmes and which programmes should be continued or discontinued if the A.B.C. decided to cut down its programming; type and location of radios owned; particular types of programmes that the respondent likes to hear on FM radio; television viewing habits; television programmes watched last night and whether that is about the amount that the respondent would watch on an ordinary week night/ Saturday/ Sunday; hobbies and activities; whether the respondent goes late night shopping and the time usually arrived home after such shopping; attitudes to radio listening; the amount of spoken word material preferred in radio programmes and whether that amount varies according to the time slot; the respondent's plan for the broadcast which is most pleasing; if given the opportunity to plan a program or a series for 3AR, the type of program it would be and the time it would be broadcast; attitude to radio programme and station selection; music preferences; and, newspapers and magazine readership. Background information includes age, sex, education level, occupation, household composition, vote intention, and whether the respondent is willing to be reinterviewed. Data refers to period from 7 September, 1978 to 15 September, 1978
Study Creation Date2011-04-18 17:41:04 UTC
Data CollectorsAustralian Broadcasting Corporation (Audience Research)
Bibliographic Citation (documentation), . Melbourne radio 2 survey, 1978 [computer file]. Canberra: Australian Data Archive, The Australian National University, 2004.
Copyright (documentation)Copyright © 2005, The Australian National University. All rights reserved.
Producer (documentation)Australian Data Archive
Title (documentation)Melbourne radio 2 survey, 1978
ADA IDau.edu.anu.ada.ddi.00216
LabelMelbourne radio 2 survey, 1978
Languageen
ADA Processing LevelLevel 2
Production Date2004-08-26
ProducerAustralian Broadcasting Corporation (Audience Research)
ADA Study LevelLevel 2
Version ResponsibilityAustralian Data Archive
Time Methodcross-sectional (one-time) study
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